Terms of Service

These Terms of Service ("Terms") form a binding agreement between you (the individual or entity subscribing, "you") and Advance and Beyond LLC, a Delaware limited liability company, at 1007 N Orange Street, Wilmington, DE 19801, USA ("Lucreo", "we", "us"), governing your use of lucreo.io and the Lucreo application (the "Service").

By creating an account, connecting a store or using the Service, you accept these Terms. If you accept on behalf of a company, you confirm you have authority to bind it. If you do not agree, do not use the Service.

Effective date: 5 September 2026.

Lucreo connects, with your authorisation, to your Google Ads account and your Shopify store; imports advertising performance data, products and order line items; combines them with the costs and fee assumptions you provide; and reports profitability per product.

Lucreo's access to Google Ads is read-only. In Shopify, the only write action Lucreo performs is changing a product's status to draft or active, and only when you explicitly request it for the products you select. Lucreo never changes bids, budgets, campaigns, prices or inventory.

We may modify, add or remove features. We will not materially degrade a core feature of a paid plan during a billing period without notice.

• You must be at least 18 years old and able to form a binding contract.
• You must provide accurate registration information and keep it current.
• You are responsible for safeguarding your credentials and for all activity under your account. Notify us at support@lucreo.io immediately if you suspect unauthorised access.
• A workspace owner may invite members with owner, admin or viewer roles. The owner is responsible for members' compliance with these Terms and for the data those members can access.
• One person or entity may not maintain multiple free trials.

The Service depends on Google Ads and Shopify. You represent that you are authorised to connect the accounts you connect and to grant Lucreo the access it requests. Your use of those platforms remains governed by their own terms, and their availability, rate limits and data accuracy are outside our control.

If a provider revokes, suspends or changes our access, or if you revoke it, affected features may stop working. That is not a breach of these Terms by us. You may disconnect any integration at any time from the Connections page.

Trial

New accounts receive a 14-day trial with no payment card required, limited to one store. We may modify or end trial availability for future signups at any time. At the end of the trial your workspace becomes read-only until you subscribe; your data is retained per our Privacy Policy.

Subscriptions

Paid plans are billed in advance through Stripe on a recurring monthly basis and renew automatically until cancelled. Prices are stated in US dollars and exclude taxes. Each plan includes a maximum number of connected stores; exceeding it requires an upgrade.

Changes, cancellation and refunds

• Upgrades take effect immediately with a prorated charge. Downgrades take effect at the next renewal.
• You may cancel at any time from the billing portal. Cancellation stops future charges and access continues until the end of the paid period.
• Fees already paid are non-refundable except where required by law or where we agree in writing. We do not provide partial-month refunds.
• We may change prices with at least 30 days' notice by email; the new price applies from your next renewal, and you may cancel before it takes effect.
• If a payment fails we may retry it and, after notice, suspend or terminate your access to paid features.

Taxes

Amounts are exclusive of sales, use, VAT, GST and similar taxes, which you are responsible for except for taxes on our net income. Where we are required to collect them, they are added at checkout.

You will not, and will not permit anyone to:

• connect an account you are not authorised to access, or misrepresent your identity;
• reverse engineer, decompile or attempt to derive the source code of the Service;
• probe, scan, penetration-test, overload or circumvent any authentication, rate limit or tenant-isolation mechanism, except under a coordinated disclosure we approve in writing (see our security page);
• scrape, resell, sublicense or provide the Service to third parties as a competing product;
• upload malicious code, or use the Service to violate any law or third-party right;
• use automated means to access the Service in a way that degrades it for others;
• violate the Google Ads API terms, Google API Services User Data Policy, or Shopify API terms through your use of Lucreo.

You retain all rights to the data you connect, upload or generate through the Service ("Customer Data"). You grant us a limited, non-exclusive, worldwide licence to host, copy, transmit, process and display Customer Data solely to operate, secure and support the Service for you, and to comply with law. This licence ends when the data is deleted.

We may generate aggregated, de-identified statistics about Service usage that cannot identify you, your customers or your business, and use them to operate and improve the Service. We do not use Customer Data to train generalised artificial intelligence models.

You are responsible for having a lawful basis for the data you connect, and where you act as a controller under data protection law, our Data Processing Addendum applies.

The Service, including its software, design, brand, wordmark and documentation, is owned by Advance and Beyond LLC and protected by intellectual property law. Subject to these Terms and payment of applicable fees, we grant you a limited, revocable, non-exclusive, non-transferable right to access and use the Service for your internal business purposes. No other rights are granted. Feedback you send us may be used without restriction or compensation.

Lucreo provides analytics, not financial, accounting, tax, legal or investment advice. Profit figures depend on the accuracy and completeness of data from Google Ads and Shopify and on the costs, fees and assumptions you enter, and involve estimation — including attribution windows, currency conversion and fee modelling. Figures may differ from your accounting records and should not be used as a substitute for them. All merchandising, pricing and advertising decisions, including pausing or drafting products, are yours alone, and you are solely responsible for their outcomes.

We aim for high availability but do not commit to an uptime service level unless separately agreed in writing. The Service may be unavailable during maintenance, provider incidents or circumstances beyond our control. Support is provided by email at support@lucreo.io during business days, with no guaranteed response time on standard plans.

Authorised Advance and Beyond LLC personnel may access data in your account in read-only mode where it is necessary to provide support you have requested, to diagnose a fault, or to investigate a security, abuse or reliability issue. Such access is explicitly initiated, limited in time, restricted by internal role-based controls, and recorded in an audit log together with the reason for access.

Support personnel cannot take actions in the Service on your behalf, and cannot read stored OAuth tokens, access tokens or other credentials, which remain encrypted and available only to automated server-side processes.

We monitor service health, error rates, synchronisation jobs and aggregate usage for reliability, capacity planning, plan enforcement and abuse prevention. Authentication and security events, including sign-in attempts, are logged as described in our Privacy Policy.

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE". TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE OR SECURE, OR THAT ANY CALCULATION, METRIC OR RECOMMENDATION WILL BE ACCURATE OR COMPLETE. Some jurisdictions do not allow certain exclusions, so parts of this section may not apply to you.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST SALES, LOST AD SPEND, LOST GOODWILL OR LOST OR CORRUPTED DATA, EVEN IF ADVISED OF THE POSSIBILITY.

OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE FEES YOU PAID US IN THE TWELVE MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED US DOLLARS (US$100).

These limits do not apply to a party's liability for fraud, wilful misconduct, death or personal injury caused by negligence, or any liability that cannot be limited by law.

You will defend, indemnify and hold harmless Advance and Beyond LLC and its officers, members and personnel from any third-party claim, demand, loss or expense (including reasonable legal fees) arising from your Customer Data, your use of the Service in breach of these Terms or of applicable law, or your connection of an account you were not authorised to connect.

You may stop using the Service and delete your account at any time — see our data deletion page.

We may suspend or terminate your access if you materially breach these Terms and, where the breach is curable, do not cure it within 10 days of notice; if your payment fails after notice; if required by law or by a platform provider; or immediately where continued access poses a security, legal or fraud risk.

On termination your licence ends and your data is deleted in accordance with our Privacy Policy — within 30 days, with encrypted backups purged within 90 days. Export anything you need before terminating. Sections 7, 8, 9, 11, 12, 13 and 15 survive termination.

These Terms are governed by the laws of the State of Delaware, USA, excluding its conflict of law rules and the UN Convention on Contracts for the International Sale of Goods. The state and federal courts located in Delaware have exclusive jurisdiction, and both parties consent to venue there.

Each party waives any right to a jury trial and to participate in a class or representative action. Before filing a claim, the parties will attempt in good faith to resolve the dispute by contacting support@lucreo.io and negotiating for 30 days. Nothing here prevents either party from seeking injunctive relief for misuse of intellectual property or confidential information, and consumers retain any mandatory rights under the law of their country of residence.

• Changes. We may update these Terms. For material changes we will give at least 14 days' notice by email or in-app notice; continued use after the effective date constitutes acceptance.
• Entire agreement. These Terms, together with the Privacy Policy, Cookie Policy and, where applicable, the DPA, are the entire agreement between us.
• Assignment. You may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition or sale of assets.
• Severability and waiver. If a provision is unenforceable, the rest remains in effect. A failure to enforce is not a waiver.
• Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control.
• Notices. To us: support@lucreo.io. To you: the email address on your account or an in-app notice.
• Independent parties. No partnership, agency or employment relationship is created. Lucreo is not affiliated with, endorsed by or sponsored by Google or Shopify.